Saraswati
Interior Studio
- Instagram Management
- Meta Ad Campaigns
- Content Strategy
What We Did
The Challenge
Saraswati Interior Studio (SIS) had strong execution capabilities but limited digital visibility. Despite delivering high-quality interior solutions, they weren't generating consistent online inquiries. Most leads came through offline references, making growth unpredictable and limiting their reach to a smaller audience.
Content Strategy
Our approach focused on positioning SIS as a design + execution brand, not just a service provider. We built content around three key pillars:
Experience-Driven Content - highlighting how spaces feel, not just how they look
Execution Showcase - focusing on real projects, detailing, and finishing quality
Decision-Based Content - helping users understand choices, layouts, and planning
For Meta Ads, we focused on clarity-led creatives instead of generic promotions, which significantly improved lead quality and reduced acquisition costs.
Clarity-led, process-driven creatives outperformed generic interior promotions by 3.5x in lead volume and reduced CPL by over 40%. The winning formula: showcase process + final reveal.
Results from 1 Month
Campaign Performance
| Campaign | Leads | CPL (₹) | Spend (₹) | Reach | Impressions |
|---|---|---|---|---|---|
| Affordable Kitchen | 231 | ₹32 | ₹7,510 | 120,158 | 167,970 |
| Luxurious Modular Kitchen | 180 | ₹34 | ₹6,176 | 62,549 | 94,362 |
| Dream Kitchen | 123 | ₹33.82 | ₹4,159 | 113,628 | 182,780 |
| Planning a Modular Kitchen | 68 | ₹52 | ₹4,240 | 12,475 | 24,000 |
| King Reel | 45 | ₹91 | ₹4,138 | 13,670 | 25,570 |
| Modular Kitchen | 43 | ₹79 | ₹3,426 | 1,45,713 | 1,76,923 |
| Serving Homes Across Punjab | 34 | ₹90 | ₹3,013 | 28,725 | 46,983 |
| TOTAL | 724 | ₹411.82 | ₹32,662 | 4.9L+ | 7.1L+ |
About the Brand
Saraswati Interior Studio is a design-led interior execution firm based in Mohali, Punjab. With a team of experienced designers and craftsmen, they specialize in residential and commercial interiors - from modular kitchens to complete home makeovers. Known for their attention to detail and timely delivery, they partnered with Merkri Media to scale their digital presence and generate high-intent leads online.
