Saraswati
Ply House
- Instagram Management
- Meta Ad Campaigns
- GMB Optimization
What We Did
The Challenge
Saraswati Ply House is a well-established interior materials retailer in Mohali with a strong offline reputation - but almost zero digital presence. Their Instagram had just 203 followers. They depended entirely on walk-in customers and word-of-mouth referrals. Homeowners, architects, and interior designers in their area had no way to find them online. They needed a way to generate consistent inquiries from beyond their immediate walk-in radius.
Content Strategy
Our local SEO strategy for Saraswati Ply House focused on one goal: turning a shop into a brand that people actively seek out. Instead of posting product photos and prices, we built a content system around solving real homeowner problems using proven local SEO services.
We developed three content pillars that demonstrate what is local SEO in practice:
Problem-Solution Content - addressing pain points like expensive on-site carpentry, confusing material choices, and budget overruns;
Transformation Showcases - before/after visuals of real interior projects; and
Trust Building - showcasing the store, the team, and happy customer experiences.
For Google Ads, keywords play a big role in deciding how the search ad will perform, along with the copy of the ad like headlines, sub headlines, and sitelinks. Our best ad generated 134 call clicks at ₹4.78/CPC. A generic search ad generated just 34 call clicks at ₹15/CPC. This difference in CPC shaped our entire ad strategy.
We also optimized their Google My Business profile with regular updates, product listings, and keyword optimization to improve local search visibility, demonstrating how local SEO tools can drive measurable business results for local businesses in India.
Results from May 2026
Meta Ads
Google Ads
Mohali
Panchkula
Campaign Performance
Meta Ads
| Campaign | Leads | CPL (₹) | Spend (₹) | Reach | Impressions |
|---|---|---|---|---|---|
| HDHMR | 40 | ₹69.81 | ₹2,792 | 32,640 | 61,176 |
| Premium Plywood | 246 | ₹19.50 | ₹4,796 | 22,246 | 51,718 |
| Premium Laminates | 60 | ₹48.83 | ₹2,880 | 22,486 | 54,170 |
| TOTAL | 346 | ₹~138 | ₹10,468 | 77K+ | 1.7L+ |
Google Ads
Mohali
| Campaign | Impressions | Clicks | Calls | Driving Directions | Avg. CPC (₹) | Spend (₹) |
|---|---|---|---|---|---|---|
| SPH Mohali Search AD | 11.1k | 976 | 134 | 419 | 4.78 | 4,670 |
| TOTAL | 11.1k | 976 | 134 | 419 | 4.78 | 4,670 |
Panchkula
| Campaign | Impressions | Clicks | Calls | Driving Directions | Avg. CPC (₹) | Spend (₹) |
|---|---|---|---|---|---|---|
| SPH PKL Search AD | 8.89k | 883 | 97 | 412 | 5.58 | 4,650 |
| TOTAL | 8.89k | 883 | 97 | 412 | 5.58 | 4,650 |
Real Data
About the Brand
Established in 1995, Saraswati Ply House is a trusted interior materials retailer in Mohali, Punjab. With over two decades of experience, they offer premium plywood, laminates, modular kitchen solutions, and interior design consultation for residential and commercial projects. With a strong offline reputation, they partnered with Merkri Media to extend their reach digitally and generate consistent online inquiries.
