Retail & Interior Materials

Saraswati
Ply House

Client Saraswati Ply House Mohali, Punjab Started February 2026

Deliverables

Instagram Management
Meta Ad Campaigns
GMB Optimization

Visit Website

What We Did

The Challenge

Saraswati Ply House is a well-established interior materials retailer in Mohali with a strong offline reputation - but almost zero digital presence. Their Instagram had just 203 followers. They depended entirely on walk-in customers and word-of-mouth referrals. Homeowners, architects, and interior designers in their area had no way to find them online. They needed a way to generate consistent inquiries from beyond their immediate walk-in radius.

Content Strategy

Our content strategy for Saraswati Ply House focused on one goal: turning a shop into a brand that people actively seek out. Instead of posting product photos and prices, we built a content system around solving real homeowner problems.

We developed three content pillars:
Problem-Solution Content - addressing pain points like expensive on-site carpentry, confusing material choices, and budget overruns;
Transformation Showcases - before/after visuals of real interior projects; and
Trust Building - showcasing the store, the team, and happy customer experiences.

For Meta Ads, we discovered that educational content dramatically outperformed promotional content. Our best ad - "Home interiors don't need to be expensive" - generated 22 leads at ₹113/lead. A generic product post generated just 2 leads at ₹455/lead. This 4x difference in CPL shaped our entire ad strategy.

We also optimised their Google My Business profile with regular updates, product listings, and keyword optimization to improve local search visibility.

Results from February 2026

DIRECT INQUIRIES

0 L+

TOTAL REACH

₹0

LOWEST CPL

₹0 K

TOTAL AD BUDGET

Campaign Performance

Campaign	Leads	CPL (₹)	Spend (₹)	Reach	Impressions
Home interiors don't need to be expensive	22	₹113.78	₹2,503	95,916	175,541
Why settle for on-site carpentry?	24	₹124.42	₹2,986	11,358	25,552
Interior design that delivers	19	₹125.39	₹2,382	123,088	272,299
SPH Serving homes...	17	₹228.55	₹3,885	167,767	551,187
At Saraswati Ply House...	11	₹285.00	₹3,135	105,790	313,683
Serving homes across Punjab	6	₹226.23	₹1,357	104,075	225,768
From "just a kitchen"...	2	₹455.30	₹911	24,354	34,808
TOTAL	101+	₹~171	₹17,159	6.5L+	16L+

Our best-performing ads were educational, problem-solving content - not product promotions. "Home interiors don't need to be expensive" generated 22 leads at ₹113/lead, while a generic product post generated just 2 leads at ₹455/lead. Educational content outperforms promotional content by 4x on cost-per-lead.

4x Better CPL

₹113 Best CPL

22 Leads

Real Data

Meta Ads Manager

Our actual Meta Ads Manager dashboard - every number on this page is from here.

Best Performing Ad

Top ad: "Home interiors don't need to be expensive" - 22 inquiries at ₹113 per lead.

WhatsApp Inquiries

Real customer inquiries from our ad campaigns. (Customer details blurred for privacy)

Instagram Reach

9.2 lakh accounts reached in 2 months.

About the Brand

Established in 1995, Saraswati Ply House is a trusted interior materials retailer in Mohali, Punjab. With over two decades of experience, they offer premium plywood, laminates, modular kitchen solutions, and interior design consultation for residential and commercial projects. With a strong offline reputation, they partnered with Merkri Media to extend their reach digitally and generate consistent online inquiries.