Saraswati
Interior
Studio
- Logo Design
- Brand Identity System
- Colour Palette
- Typography Selection
- Visiting Card
What We Created
The Brief
Saraswati Interior Studio needed a brand identity from scratch - one that felt premium and distinctly different from its parent brand, Saraswati Ply House, yet still connected to its heritage.
The goal: a mark communicating elegance, expertise, and artistic vision to homeowners and architects.
Design Approach
We studied what makes a brand feel "expensive" - precision, meaningful negative space, and scalability. For Saraswati, we created a distinctive two-line wordmark that balances heritage with modernity. Every detail was refined for optical balance, ensuring the brand reads with quiet authority at any size.
The identity was crafted to feel both timeless and distinctive - subtle enough for a business card, yet powerful enough for a billboard. Every element was stress-tested across real-world applications: stationery, social media, site hoardings, and digital collateral.
Brand Colours
Logo Variations
