Hooked & Happy
- Logo Design (Brandmark & Wordmark)
- Brand Identity System
- Colour Palette
- Typography Selection
- Packaging & Sticker Design
What We Created
The Brief
Hooked & Happy is a handmade crochet brand built on warmth, comfort, and craft. The brand needed an identity that felt as cosy and playful as the products themselves - one that communicated handmade charm, softness, and "crochet with love" at a single glance.
The goal was a mark that felt friendly and approachable without losing a premium, handcrafted feel - something that could live confidently on a product tag, a packaging box, a sticker, or a storefront.
Design Approach
Every mark in this system is built from three ideas, layered together: a ball of yarn representing the creativity, warmth, and essence of handmade craftsmanship, and a crochet hook symbolising the skill, precision, and joy of creating by hand.
Combined with the ampersand - representing connection, togetherness, and every stitch made with love - the two fold into a harmonious brandmark, a hand-lettered wordmark "Hooked & Happy," and a rosy-cheeked sticker character, forming a unique and memorable brand identity across every touchpoint.
Brand Colours
Brand Typography
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Logo Variations & Animation
